Multi-hyphenate creative and Harlem’s own A$AP Rocky is entering the interior design space with the launch of Hommemade. The design studio’s first foray into homeware features a sculptural piece dubbed Shroom Cactus in collaboration with Italian design studio Gufram.
Raf Simons Announces The End of His Namesake Label
Gufram was an important member of the Radical Design movement in Italy at a time when designers were eager to challenge functionalism and traditionalism. Similarly, A$AP Rocky aims to defy norms, inspire creativity, and push the envelope on home decor with Hommemade.
“Since I’ve always advocated for mushrooms it was only right that we made a cactus with them [Gufram],” said A$AP Rocky.
For Design Miami, the rapper put a psychedelic twist on Gufram’s Cactus, originally designed by Guido Drocco and Franco Mello in 1972. Overall, the full installation appears as a bright green utopian forest with the oversized Shroom Cactus at its center. Visitors at Design Miami could walk through the forest on a grass-like carpet with ceramic flowers scattered about. Above, a supernaturally staged blue sky dotted with fluffy clouds complete the immersive installation.
“I have constantly been looking for cross-contamination opportunities across various disciplines and feel like we reached an important goal in working with a phenomenal music artist like Rocky,” added Gufram’s global creative orchestrator Charley Vezza. “I would also say that developing this mushroom-based collaboration has been a good trip!”
No others details have been released pertaining to Hommemade at the time of publishing. Stay tuned for future developments. Additionally, you can keep up with Hommemade here.
Lastly, in case you missed it, Drake Pledges to Revive Long-Lost Art Carnival Luna Luna.
