Elon Musk recently shared his plans to appoint a new CEO for Twitter within six weeks. While he didn’t reveal the person’s name, he hinted that the individual would be a woman. Today, Musk announced that Linda Yaccarino, an advertising executive from NBCUniversal, will be taking over as CEO.
Yaccarino’s main focus as CEO will be on managing the platform’s business operations. Musk, on the other hand, will remain at the company as CTO and executive chair, with a shift towards product design and software technology.
Musk also proposed rebranding Twitter as “X,” describing it as an “everything app.” The details are somewhat vague, but it appears that Musk intends to explore various avenues to monetize Twitter and generate revenue, such as advertising or the introduction of new products.