Snoop Dogg continues to expand his business empire, this time with a more sentimental acquisition. The hip-hop legend-turned entertainment icon has completed a deal to purchase the label that started it all: Death Row Records.
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Snoop said he’s excited about the acquisition, saying:
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value. It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me. I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. I’m looking forward to building the next chapter of Death Row Records.”
Snoop has plans to bring the label back to prominence. First up, he’ll be releasing his next studio album under the brand. B.O.D.R. (Bacc on Death Row) will drop on Sunday, February 13th, the same day Snoop, Dre, Eminem, Mary J. Blige, and Kendrick Lamar perform at the Super Bowl Halftime Show in Los Angeles.
Death Row Records was founded by Dr. Dre, Suge Knight, the D.O.C., and Dick Griffey in 1992. They released several multi-platinum hip-hop albums throughout the decade, including Tupac’s All Eyez on Me and Dr. Dre’s The Chronic. The iconic label also released Snoop’s own breakthrough debut album Doggystyle in 1993. After filing for bankruptcy in 2006, the label has undergone a handful of ownership changes. Last month, Snoop admitted that he was “hurt” he did not purchase Death Row Records when he had the chance. At long last, Snoop Dogg’s purchase feels like the label is finally back in good hands.
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