Beyoncé Drops Off New IVY PARK “ICY PARK” Collection

A winter ready collection for these cold months.

The Queen returns with her latest capsule collection. Beyoncé‘s initial IVY PARK x adidas last year were instant successes. The surrounding hype was crazy and we’re sure she’s not letting up on the gas. For this upcoming season we receive a winter-ready capsule dubbed “ICY PARK”.

For this new campaign, Beyoncé dives into the winter aesthetic heavily and taps industry superstars such as Hailey Bieber, Gucci Mane, Kaash Paige, Akesha Murray to showcase her forthcoming apparel and footwear capsules.

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Regarding the apparel, the line leans towards playful monogram graphics and feature comfort centric materials such as faux shearling and performance towel terry used within certain pieces. You’ll also find form fitting activewear, lifestyle tracksuits as well as  accessories for both men and women. The collection features hues of pink, blue and a snowy white throughout.

For the footwear, consumers can expect new icy iterations of the UltraBoost, Forum Lo, Super Sleek, and the newly introduced IVY PARK Super Sleek Boot. A majority of the collection features white to further push the mountain-ready design ethos capsule.

The 2021 adidas x IVY PARK collection drops on February 19 through adidas and will be available in-store and at select global stockists on February 20. Prices range between $30 for accessories to $850 for outerwear. You can take a detailed look at the collection in the gallery above. Lastly, for more fashion news, Stüssy and Nike Return For New Spring/Summer 2021 Apparel Collaboration.

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