WavyPack Inc./Design Studio/New York
Before it’s everywhere.
A design studio built inside a culture publication. Identity, digital, and editorial work for brands and artists who move first.
We make for people who move first.
(00) The Studio
Since 2020 we have written about music, fashion, film, and design before the rest of the internet caught on. Six years of paying attention taught us how culture decides what it wants. Now we design for the people who want to get there first.
(01) Services
what we make.
Every engagement starts with a conversation. Tell us what you are building and we will tell you how we would approach it.
The mark, the voice, and the rules that hold them together. We build identity systems that work on a phone screen, a tour poster, and a shipping label without losing anything.
We start with what you already have and what people already say about you, then cut it down to what matters. You leave with a system your team can use on their own, long after the launch.
Websites and interfaces designed and built by the same people. Responsive from the first sketch, fast on every device, and easy for your team to update after we hand it over.
Nothing gets lost between the mockup and the code, because the people who design it also write it. We build on tools you can own, so the site keeps working when the agency calls stop.
Concepts for releases, drops, and campaigns, carried through to the shoot and the final crop. We make the visual decisions so every asset looks like it came from one place.
We cast, style, and direct on set, then stay through the edit. The treatment you approve is the work you get, from the hero image down to the last story frame.
We run a magazine, so we know what it takes to publish every week. Brand voice, long-form copy, and the content systems behind them, written by people, for people.
We write the guide your team actually reads, then fill the calendar with stories worth posting. Every piece goes through an editor before it goes out, the same way ours do.
Logos that move, social assets that hold attention for more than a thumb scroll, and interface transitions that make a product feel considered.
We design motion as part of the system, not as decoration added at the end. Timing, easing, and sound get the same care as type and color, so everything moves like it belongs to you.
Search, social rollout, and publishing pipelines that put the work in front of people the day it goes live, and keep it there after.
We set up the automations, the schedule, and the tracking before launch day. After it goes out, we read the numbers with you and adjust, so the work keeps finding new people.
Listen
Your audience, your references, and what has not worked so far.
Define
One clear direction, agreed on before anything gets designed.
Make
Design, copy, and code in the same room, reviewed with you every week.
Launch
We ship it, watch how people use it, and tune it after it goes live.
no rate card.every project isscoped to fit.
Scope and pricing are tailored to each project. Tell us what you need and when, and we will build a proposal around it.
It starts with a short call. After that we send a written plan that covers what we will make, how long it will take, and what it will cost, so you see the whole scope before any work begins.
(02) Magazine
magazine.
Essays, artist spotlights, design, fashion and reviews from the people behind the culture.
(03) Radio
new.currency
Every episode
(04) Shop
la lumière.
(05) About
Charting thecurrents ofculture.
Since 2020Six years, 0 days and counting
WavyPack Inc. is a design studio in New York, owned by Blackwell LTD. Max Cherenfant founded it in 2020 as a culture publication covering music, fashion, film, and design. Six years of writing about what comes next taught us how taste moves. Now we put that to work for brands and artists.
- The Studio
- Identity, digital design, art direction, and motion. The studio runs on the instincts that built the magazine: we notice things early and we edit hard.
- The Magazine
- Our editorial arm. Long reads on the people, scenes, and ideas shaping culture, published before they turn into consensus.
- new.currency®
- A weekly radio show curated in New York, out every Sunday at 9:00 PM. It keeps us close to the artists we write about and design for.
- La Lumière
- The store. Objects rooted in basketball, sneakers, and design, picked with the same eye we bring to client work.
Music still sits at the center of everything we make.
(06) Contact





