Warner Bros. Discovery officially announced that the monthly price of HBO Max will be raised for the first time since its introduction more than two years ago.
The price increases are effective immediately, with the new HBO Max no-ads monthly subscription in the United States. Increasing from $14.99 to $15.99 USD on January 12. (plus applicable taxes). The new pricing see’s roughly a 7% increase, and existing HBO Max members will see their monthly subscription increase to $15.99 USD per month. Beginning with their next billing cycle on February 11, 2023. In a statement Warner Bros. Discover justified the price hike by stating:
“This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users.”
The pricing increase, one of several adjustments that occurred after Warner Bros. Discovery joined forces with Discovery with WarnerMedia. Aside from the price increases, the business recently announced the withdrawal of numerous fan-favorite series of the streamer. Including Westworld, Raised by Wolves, and others, in order to license them to third-party free, ad-supported streaming TV partners.
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The price hike doesn’t come as a surprise, given it was previously announced by JB Perrette, the president and CEO of worldwide streaming and gaming. “It will have been three years since pricing has moved, which we think is an opportunity, particularly in this environment…We believe there’s actually some pricing advantage for us on the ad-free [HBO Max] service and we can probably move north of where the prices are today.”
Lastly, for more entertainment news, HBO Max ‘Harry Potter’ Series Reportedly in Early Development.
