Earlier this month, AC Milan announced that Virgil Abloh’s Off-White™ would serve as the team’s new style and culture curator. The partnership has garnered much attention from fashion and football fans alike as we awaited the full reveal of the debut collection. Now, AC Milan unveils its new official off-pitch uniforms with Off-White™ as the “Wear Your Heart on Your Sleeve” campaign.
FIFA Asks Uruguay to Remove Two of Its Four World Cup Stars on Its Kits
The debut ensembles from this partnership evolve the approach to sportswear uniforms with both formal and casual looks. The formal uniform features a double-breasted suit with sporty vertical stripes on the back alongside the player’s number. The eyes gravitate towards a red “I Support” tag on the sleeve pledging support of humanitarian rights. Specific pledges include social justice, equal access to education, diversity, freedom of speech, and more. Additionally, a statement tag with signature Off-White™ detailing appears on the split cuff suit pants. To complete the look are base layer garments such as t-shirts with “OFF” on the chest, a black belt with silver Off-White™ arrow, white sneakers, and a football scarf.
Aside from the suit jacket, Off-White™ repurposes many of the elements of the formal look to craft the casual look. A cream and white varsity jacket with AC Milan patches and Off-White™ stripes is the highlight of the entire collection. Although the uniforms are specifically for the AC Milan team, Off-White™ is offering this varsity jacket for pre-order from October 11 to October 23 on the brand’s website.
Campbell Addy shot the campaign which features players from AC Milan’s men’s and women’s teams to bring the reveal to life.
Lastly, in case you missed it, Pharrell Introduces JOOPITER, a Digital-First Auction House and Content Platform.
