Bodega and New Balance Unveil 574 Legacy “Internationally Known” Campaign

Bay Area rapper Larry June models the capsule.

Streetwear retailer Bodega continues to make noise in 2022 with their latest collaborative effort. Following their work with ASICS on the GEL-MC PLUS, Bodega links with New Balance for a 574 Legacy collection.

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Inspired by the principle of being “internationally known and locally respected,” the campaign showcases two iterations of the iconic 574 sneaker. The 574 has become one of New Balance’s most widely appreciated models for its understated style and affordable price. For this capsule, the two parties offer “Departure” and “Arrival” colorways using primary yellow and blue color schemes. The former utilizes a clean suede upper while the latter suede appears a bit rougher. Both sneakers feature co-branded tongue tags and silver accents throughout.

Also included in the capsule is a matching gray quarter-zip and sweatpants. The quarter-zip feature cross-branded graphics on the chest and left tricep, while the sweatpants display them on the left hip and right heel.

The Bodega x New Balance 574 Legacy “Internationally Known” capsule drops on July 15 via the Bodega website. While we wait, feel free to peruse the official campaign images in the gallery above. As always, let us know your thoughts in the comments section below!

Lastly, for more of the latest fashion news, Joe Freshgoods Debuts “The Honeymoon Stage” Collection with Vault by Vans.

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