As the world patiently awaits Kendrick Lamar’s upcoming album, the Pultizer Prize-winning rapper shared a prequel to the project with a new single and visual. “The Heart Part V” is Kendrick’s first new solo material in five years ahead of his highly anticipated fifth studio album, Mr. Morale & The Big Steppers.
As the title suggests, “Part V” is the latest installment in King Kendrick’s long-running “The Heart” singles series. The tracks usually arrive prior to the release of a larger project. “Part V” uses a sample of Marvin Gaye’s classic 1976 song “I Want You”.
In the accompanying visual, Kendrick stands in front of a dark red screen as his face morphs into deep fakes of his peers. The lyrics often align with the person he’s resembling, discussing bipolar disorder as Kanye West and murder when he’s the late Nipsey Hussle. His face also molds into Kobe Bryant, O.J. Simpson, Will Smith, and Jussie Smollett.
The video, directed by Kendrick and pgLang co-founder Dave Free, credits Deep Voodoo for creating the deep fakes. There’s also a “special thanks” to South Park creators Trey Parker and Matt Stone. It was reported earlier this year that Lamar was producing a live-action comedy film alongside the duo.
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