Bryant Cruz Impresses With BFORTÉ – SPREAD LOVE // Chapter 001

The New York designer showcases his latest collection, featuring elevated essentials in a balanced and refined collection.


Give us everything you’ve got. Spare no detail. While a collection can be simplistic in its approach. It’s the complexity of the details that elevate brands. A fine toothed focus, placing quality at the forefront, can take a once unassuming brand to national recognition.

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When we began WAVYPACK, our mission was to document the artistry that defines culture today. In a city of prodigious creative talent, Bryant Cruz sheds light on values set for him, emphasizing the importance of spreading love. Cruz, a New York native, put forth his best effort, giving the city a brand dedicated to quality to stand behind, intended to capture the hearts of those inspired by the same ideals. The collection speaks volumes.

“BFORTÉ was created to represent a community of Acceptance, Inclusivity, Diversity. Most importantly, Spreading Love. We aspire to pave the way and lead by example for those who will come after. Our main objective is to change the world one collection at a time.”

The first capsule features three essential pieces with excellent cynosure to detail in distinct color iterations. The first is a premium organic cotton crew neck in an alpine green hue, paired with cream “BFORTÉ” embroidery on the center chest. In addition to “SPREAD LOVE” in the same aforementioned color placed on the lower left sleeve.

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There’s also a stealthy black iteration of the same model. Except the BFORTÉ” embroidered logo and “SPREAD LOVE” on the lower left sleeve feature a lavender hue. Both colorways come in a hoodie iteration as well. Lastly, a lux black bennie with “BFORTÉ” branding at the center round off the collection.

While SPREAD LOVE // Chapter 001 is the brand’s first collection, it’s in a brand’s infancy where they set the standards for its future successes. Cruz shows promise as one of New York’s up-in-coming new designers. The BFORTÉ SPREAD LOVE // Chapter 001 collection sold out within a few days but with his dream of creating his own brand now a reality, where his inspiration guides him will certainly reflect in his upcoming collection, CHAPTER 002 set to release in the Fall/Winter 2021 timeframe.

We will keep you posted when we learn more about the upcoming collection. For now, you can look at the detailed images in the gallery above. Also follow them on Instagram and sign up for their newsletter on their website. Lastly, for more fashion news, UNDERCOVER x Valentino Release Elevated Hybrid Biker Jacket.

Bryant Cruz Impresses With BFORTÉ - SPREAD LOVE // Chapter 001
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