Max E. Cherenfant
Max Cherenfant
Building brands at the intersection of culture, technology, and growth.
New York, NY Based here
Nashville, TN Open to relocate
Orlando, FL Open to relocate
Paris, FR Open to relocate

Thirteen years. Two disciplines. One standard. Max Cherenfant bridges the gap between creative direction and marketing technology to build brands that last and digital infrastructure that scales across Apple, Alphabet, NASA, and Lockheed Martin. As Founder of WavyPack Inc., he engineered a culture media platform and growth strategy from zero to 100,000 daily active users before a strategic acquisition. He runs new.currency®, a weekly music show built on curatorial precision. He does not choose between brand storytelling and complex systems. He is the rare leader who does not have to.

1B+
Global Platform Reach / Apple
The Apple ecosystem spans over a billion active devices worldwide. The UI and infrastructure work at Apple touched that entire base — from Siri shortcut improvements to Liquid Glass, built for everyone, everywhere, at once.
1B+
Global Platform
Reach / Apple
$20M+
Career Contract Value
Across NASA, Lockheed Martin, MedShadow, and Kaplan, the contracts and savings programs tied to this work represent over $20 million in combined organizational value.
$20M+
Career Contract
Value
500M+
Devices Reached / Apple
Liquid Glass shipped as the foundation of Apple's most significant visual overhaul in over a decade. Over 500 million devices worldwide now run an interface shaped in part by this work.
500M+
Devices Reached
Liquid Glass / Apple
87M
Active Siri
Users / Apple
100k
Daily Active
Users
250k
Monthly
Readers
Disciplines.
01 Creative Direction 0%
Led full creative direction at WavyPack Inc. across music, fashion, film and automotive verticals. Directed visual identity, editorial tone and campaign execution at Apple and Alphabet. Concept work for Mercedes-Benz, LVMH and NASA.
02 MarTech Architecture 0%
Engineered unified MarTech ecosystems integrating AEM, Generative AI and custom CRM systems at WavyPack Inc. Built automated content distribution pipelines and analytics frameworks at Alphabet on Google Marketing Platform.
03 Brand Strategy & GTM 0%
Developed GTM strategies that took WavyPack Inc. from zero to 100,000 daily active users and a strategic acquisition. Drove 71% organic traffic surge and 47% YoY subscriber growth through data-led brand positioning and distribution.
04 Systems Engineering 0%
Architected mission-critical systems at NASA and Lockheed Martin under Top Secret clearance. Built and maintained infrastructure at Apple with 99.99% availability. Reduced MTTR 47% and vulnerability surface 35% through enterprise security architecture.
05 Visual Storytelling 0%
Shot and directed a personal video reel across Honduras, Haiti, Mexico, France and Australia on a Sony FX3 Mark II. Produced motion work for Alphabet, Apple and Audi RS5 — a campaign that generated 3.3 million views and 1.2 million clicks.
06 AI Integration & Automation 0%
Built AI-powered content personalization engines at WavyPack Inc. accelerating throughput 130%. Led AI integrations with Siri ML at Apple improving contextual accuracy 33%. Contributed concept thinking behind Apple's Liquid Glass UI introduced in 2025.
07 Full Stack Development 0%
Proficient in Next.js, TypeScript, JavaScript, Swift and WordPress. Built full editorial production systems, automation pipelines and custom distribution infrastructure. Developed iPhone OS and macOS compatible tools at Apple.
08 Security & Compliance 0%
Certified across SOC 1, SOC 2 and FedRAMP compliance frameworks. Directed enterprise security architecture at Apple reducing vulnerability surface 35%. Operated under DoD and NIST standards at Lockheed Martin and Top Secret clearance at NASA.
09 Motion & Audio Design 0%
Produced sonic sound physics simulations, motion identity for Spaced and Shipped, and the New York Magazine typeface redesign. Created audio and visual work spanning brand identity, film and experimental physics visualization.
10 Executive Leadership 0%
Founded and scaled WavyPack Inc. from zero to acquisition. Managed cross-functional teams across editorial, engineering and marketing. Led post-acquisition integration with zero operational downtime. Directed $3M OpEx reduction at MedShadow Foundation.
What They Say.
Claudia Navarro
Head of Design
KRONIKA.AI
Working at KRONIKA.AI, I got to see firsthand how Max helped scale our business.
14k+
Event Bookings
KRONIKA.AI
01 / 12
The Career in Numbers.
0yrs
Industry
Experience
0k
Daily Active
Users Built
0k
Monthly
Newsletter Readers
0%
Organic Traffic
Surge
0%
CAC
Reduction
0%
Content Output
Scaled
Apple — Senior Solutions Engineer
0%
Core Web Vitals
Improvement
0%
Infrastructure
Availability
0%
Siri Contextual
Accuracy Gain
0%
MTTR
Reduction
Alphabet — Strategic Growth Architect
0%
Media & Content
ROI Increase
0%
User Engagement
Lift
0%
Decision-Making
Speed Gain
NASA — Senior Systems Architect
0%
Mission System
Reliability Gain
0%
Mission
Integrity
TS
Active Top Secret
Clearance
Lockheed Martin — Lead Systems Engineer
0%
Data Processing
Throughput Gain
DoD
Security
Standards
WavyPack Inc. — Founder & Chief Growth Officer
0k
Daily Active
Users
0k
Monthly Newsletter
Readers
0%
Organic Traffic
Surge
0%
YoY Subscriber
Growth
0%
CAC
Reduction
0%
Publishing
Throughput
MedShadow Foundation — Head of Innovation
$0M
Annual OpEx
Reduction
0%
Engagement
Surge
0%
Donor Pipeline
Expansion
Brands I've Worked With.
Apple
Founded 1976. Cupertino, CA. One of the most valuable companies in history, defining how the world interacts with technology.
Alphabet
Founded 1998. Mountain View, CA. Parent company of Google — the search, cloud, and AI infrastructure powering the modern internet.
Meta
Founded 2004. Menlo Park, CA. The social infrastructure connecting over three billion people across Facebook, Instagram, and WhatsApp.
Amazon
Founded 1994. Seattle, WA. From e-commerce to cloud dominance — AWS alone powers a significant portion of the world's digital infrastructure.
Spotify
Founded in 2006. Spotify is a Swedish music streaming service. Spotify is one of the largest providers of music streaming services, with over 761 million monthly active users.
PlayStation
Founded 1994. Tokyo, Japan. Sony's gaming division — one of the most recognized entertainment brands in the world.
The Career.
2011 — 2012
Staples
Senior Strategic Account Manager
Apple. LVMH. Rolex. Hilton.
2012 — 2015
Kaplan
IT Manager & Systems Operations
$1M P&L savings
2015 — 2016
Lockheed Martin
Lead Systems Engineer
DoD & NIST standards
2016 — 2019
NASA
Senior Systems Architect
Top Secret Clearance
2017 — 2019
Regenerative Medical
Lead Software Architect & ML Strategy
+39% clinical accuracy
2018 — 2019
Alphabet
Strategic Growth Architect
+29% media & content ROI
2019 — 2023
Apple
Senior Solutions Engineer
99.99% availability
2020 — 2024
WavyPack Inc.
Founder & Chief Growth Officer
0 → 100k DAU. Acquired.
2023 — 2025
MedShadow
Head of Innovation & Digital Ops
$3M OpEx reduction
2025 — Present
WavyPack Inc.
Creative Director & Head of MarTech
400% content output scaled
Scroll →
2011 — 2012
Staples
Senior Strategic Account Manager
Apple. LVMH. Rolex. Hilton.
2012 — 2015
Kaplan
IT Manager & Systems Operations
$1M P&L savings
2015 — 2016
Lockheed Martin
Lead Systems Engineer
DoD & NIST standards
2016 — 2019
NASA
Senior Systems Architect
Top Secret Clearance
2017 — 2019
Regenerative Medical
Lead Software Architect & ML Strategy
+39% clinical accuracy
2018 — 2019
Alphabet
Strategic Growth Architect
+29% media & content ROI
2019 — 2023
Apple
Senior Solutions Engineer
99.99% availability
2020 — 2024
WavyPack Inc.
Founder & Chief Growth Officer
0 → 100k DAU. Acquired.
2023 — 2025
MedShadow
Head of Innovation & Digital Ops
$3M OpEx reduction
2025 — Present
WavyPack Inc.
Creative Director & Head of MarTech
400% content output scaled
Selected Work.
Key Metrics
0M+
Devices Reached
Liquid Glass / Apple
0M
Campaign Views
Audi RS5
0M
Active Siri Users
Apple
0k+
Event Bookings
KRONIKA.AI
0k
Monthly Readers
WavyPack Inc.
0M
Campaign Clicks
Audi RS5
Scope GX
NASA / 2016
Scope GX
Where clarity meets clearance.

Scope GX was a classified internal SaaS platform built for NASA, designed to streamline access management and clearance visibility across one of the most security-sensitive organizations in the world.

Implemented & Designed By Max Cherenfant
Apple / 2019
Siri
Making intelligence feel effortless.

Some of the most used technology in the world lives inside a single interaction. At Apple I worked alongside the Siri Machine Learning division, designing user interface elements and improving Siri Shortcuts across the global ecosystem.

Designed By Max Cherenfant
Siri Animation
Alphabet
Alphabet / 2018
Alphabet Inc.
Growth at the speed of search.

At Alphabet I architected digital growth strategies for enterprise C-Suite clients, translating Google's proprietary search technologies into market performance that drove a 0% increase in media and content ROI. Advanced analytics frameworks built on GMP enhanced user engagement by 0% across multi-channel digital properties.

By Max Cherenfant
Mercedes-Benz / 2022
Mercedes-Benz
Designing beyond the vehicle.

Mercedes-Benz has always been more than a car company. This concept site was built to prove it, opening the brand across design, innovation, lifestyle and heritage. A more expansive digital identity for a legacy that earns it.

Designed By Max Cherenfant
new.currency®
press play
Episode cover
new.currency® by wavypack
01 / 05
Episode 001
new.currency®
0:00 --:--
Episode 001
Episode 001 / Creative Direction: Establishing a Singular Sonic Frequency. The goal here was to build a cohesive narrative across styles that usually live in different crates. By framing the opening with Rema and anchoring the back half with Chase Shakur, we create a deliberate late night bounce. Dropping Sade into the mix twice serves as our grounding center of gravity, proving that warm soul and international underground rhythms share the exact same DNA when sequenced with intention.
Artwork & Sound Design by Max Cherenfant
Get in Touch.
Let's build
something
remarkable.

If you like the work, have a role worth discussing, or want to collaborate on something worth building — the inbox is open.

Personal Gmail
Work WavyPack
Based New York, NY
Available Open to Opportunities
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The Stack.
GitLab
Confluence
Stripe
Threads
YouTube
View Stack
MarTech & Dev.
Amazon
React
Cloudflare
Docker
GitLab
Confluence
Content & CRM.
WordPress
HubSpot
Mailchimp
Sketch
Stripe
PayPal
Social Distribution.
Instagram
Threads
X / Twitter
Bluesky
Reddit
Meta
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© 2026 Max Cherenfant. Designed & Coded by Max Cherenfant. All Rights Reserved.
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