
Max E. Cherenfant is a Creative Director and MarTech leader who builds brands that last and systems that scale.
His career spans some of the most recognized organizations in the world. At Apple he bridged marketing and engineering, delivering systems that performed at global scale. At Alphabet he turned proprietary technology into growth strategies for enterprise clients. At NASA and Lockheed Martin he architected mission-critical systems under the highest standards of precision and accountability.
As the Founder of WavyPack Inc., he grew a culture media publication from zero to 100,000 daily active users and 250,000 monthly newsletter readers before a strategic acquisition by Blackwell Media Group. He launched new.currency®, a weekly music show built on curatorial precision. Thirteen years. Two disciplines. One standard. Max does not choose between creative and technical. He is the rare person who does not have to.
Experience
Users Built
Newsletter Readers
Surge
Reduction
Scaled
Improvement
Availability
Accuracy Gain
Reduction
ROI Increase
Lift
Speed Gain
Reliability Gain
Integrity
Clearance
Throughput Gain
Standards
Users
Readers
Surge
Growth
Reduction
Throughput
Reduction
Surge
Expansion


Scope GX Internal Communications Platform — NASA
Where clarity meets clearance.
Some work cannot be fully shown. This is one of those projects.
Scope GX was a classified internal SaaS platform built for NASA, designed to streamline access management and clearance visibility across one of the most security-sensitive organizations in the world. The goal was simple: give the right people the right information without creating risk in the process.
The work spanned the full buildout, security architecture oversight, and brand identity including the logo. Every design decision had to earn its place in an environment where clarity and precision are not preferences. They are requirements.
Implemented & Designed By Max Cherenfant
Siri — Apple AI Integration & Interface Design
Making intelligence feel effortless.
Some of the most used technology in the world lives inside a single interaction. At Apple I worked alongside the Siri Machine Learning division, designing user interface elements and improving Siri Shortcuts across the global ecosystem.
The result was a 33% enhancement in contextual response accuracy and 99.99% availability during peak global launches, reaching hundreds of millions of users worldwide.
The best interface is the one you never notice.
Designed By Max Cherenfant


Alphabet Inc. - Google Digital Marketing & Audience Strategy
Turning data into decisions that move markets.
At Alphabet I architected digital growth strategies for enterprise C-Suite clients, translating Google's proprietary search technologies into market performance that drove a 29% increase in media and content ROI. Advanced analytics frameworks built on Google Marketing Platform enhanced user engagement by 40% across multi-channel digital properties.
Organizational decision-making speed improved by 55% through real-time competitive intelligence and automated performance dashboards.
Google sits at the center of how the world discovers everything. Working inside that ecosystem means operating at a scale most marketers never touch.The work was not about knowing the tools. It was about knowing what the data was trying to say before anyone else heard it.





