Patagonia CEO Rose Marcario is leaving the company after six years on the job, effective June 12, Bloomberg reports. During her tenure with the company. Rose Marcario pushed for sustainability and helped move the brand toward environmentally responsible initiatives.
Chief Operating Officer Doug Freeman will take her momentarily until they find a successor. The move — announced earlier today — which comes as a surprise, although Patagonia has also suffered losses because of lengthy shutdown caused by COVID-19 pandemic. It’ll be interesting to see where the brand goes from here. I happen to be an avid supporter of the brand so I’ll definitely be keeping up.
I applaud the former Patagonia CEO Rose Marcario for what she accomplished during her six-year tenure at Patagonia. Once again, Marcario spearheaded Patagonia’s sustainable and environmentally-conscious initiatives, she even sued President Trump over how he handled the public lands in Utah. Founder Yvon Chouinard said in a statement that Marcario had made major changes at Patagonia, stating:
“With Rose at the helm, we are leading an overdue revolution in agriculture, challenging this administration’s evil environmental rollbacks, growing a movement to increase voter participation in our elections and raising the bar on building our product in the most responsible manner possible.”
Unfortunately, Marcario’s exit comes amidst reports by former Patagonia staffers of a lack of diversity at the brand. For more fashion news be sure to check out our fashion section. Also follow WAVYPACK on all social media platforms to keep up with the latest news.
