This collaboration has been on every sneaker collector’s mind since they originally announced. Kim Jones then revealed them at the Fall 2020 men’s show in Miami. The Dior x Air Jordan 1 High/Low OG are so limited, they’ve become grails for sneaker collectors overnight. Today the French Luxury fashion house finally announced the release strategy for the limited-edition collaborative sneakers and its capsule collection.
According to Dior, both the high and low Air Jordan 1 OGs will release via an exclusive online experience. Customers who’d like a chance at purchasing the shoes will have to register for a guaranteed opportunity to purchase the highly coveted sneaker. When you register, they’ll ask you for your preferred model. And a pop-in store or pop-up pickup location and size. They will only allow you to register once for the desired style and size.
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If they select you, you’ll receive a notice via SMS or email shortly after. Dior will send you a unique QR code with with your name. Dior will require you to provide a valid government-issued ID at the time of purchase. As you likely know, these sneakers are extremely limited. Each pop-up location will hold a select number of shoes. So it’ll be under a first-come, first-served basis even if they select you so be ready.
Regarding the Air Dior capsule, it’ll also be available at pop-in stores from July. Only two pop-up stores will carry the capsule. One at Selfridges Corner Shop in London and the other at Taikoo Li in Chengdu. The pop-ups will also showcase each step in crafting the collaboration, highlighting the excellence of savoir faire in Dior’s ateliers. We’ll keep you posted as soon as we figure out the official release date. Lastly, for more sneaker news, Here’s A Closer Look at the Nike Dunk Low “Champ Colors”.
