With so many new Dunks surfacing every week, it’s easy to get lost in the shuffle. But every so often, Nike invests more time and energy into certain releases – and for good reason. For the delectable Dunk Low “Montreal Bagel,” Nike partners with Montreal-based retailer Off the Hook for a special early access launch.
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Nike leans into the titular motif to pay homage to the Canadian city’s signature sesame seed bagels with toasty overlays styled with sesame-inspired patterns. “Royal Blue” accents adorn the Swooshes and heel tabs as an homage to the flag of Quebec. Further, insoles feature wood prints to symbolize wood-burning ovens. Laces, tongue labels, and interior lining arrive in white to represent one of a bagel’s best friends: cream cheese. Finally, white midsoles meet translucent gum outsoles to salute the honey-water dip that elevates Montreal-style bagels with a distinct hit of sweetness.
Additionally, Nike worked with Montreal illustrator Felipe Arriagada-Nunez, aka Chien Champion, to craft a custom shoebox inspired by key elements of the city.
Check out the official campaign images of the Nike Dunk Low PRM “Montreal Bagel” in the gallery above. Off the Hook will hold a special early access launch on Friday, January 13 at 11:00 EDT. The retail price will be $160 CAD, or about $120 USD.
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