Palace and other brands and organizations started donating to the black community, and it’s about time. The popular London skateboard company and fashion brand pledged to donate $1 million to Black Lives Matter and the Stephen Lawrence Charitable Trust. Palace made the announcement a few days ago. They’ve also shared a fantastic anti-racism video on its Instagram page that’s definitely worth the time.
“Palace stand firmly with all protesters seeking justice against police brutality and racism,” the company said in a statement. “Looking at a long-term commitment, we pledge to donate 1 million dollars in 2020, starting with the Black Lives Matter and Stephen Lawrence Charitable Trust.”
Palace stated on Instagram, “this ain’t some band wagon shit btw. It just took a hot minute to figure out. If I could drum up a mill by the end of the year. and work out what we’re going to do long-term.”
Other big brands such as Nike and Jordan, have also put up big donations with Nike pledging $40 million and Jordan Brand pledging $100 million, respectively, following the murder of George Floyd by white police officer Derek Chauvin. For more fashion news and stories, Nike Officially Makes Juneteenth an Annual Paid Holiday.
